Kantar Media / TNS March 20, 21, 22, and 23, 2014 Total Philippines (Urban + Rural)

Notes:
1. ABS-CBN shows were the top 5 most watched programs nationwide last Friday (March 21). "Dyesebel" led the pack with 31.9% national TV rating or more than 14 points higher than GMA's "Kambal Sirena" that only rated 17.7%. 
2. The pilot episode of Atom Araullo's "Red Alert" scored 9.5% national TV rating, beating GMA's "Sinebabad: The Classic Part 3" which only scored 6.1%.  
3. "It's Showtime" won its time slot on Saturday (March 22) with 19.4% national TV rating.  ABS-CBN's noontime show's  celebration of 'Stars on 45' grand finals rated higher than GMA's "Eat... Bulaga!"  (13.9%).

23 March 2014 Comparative   Total Philippines (Urban+ Rural)    RatingsData: ABS-CBN vs. GMA7 and TV5  
Source: Kantar Media / TNS
The Healing Eucharist (4.7%) vs. Mojacko! (1.3%) / Puppy In My Pocket (2.5%) 
Swak Na Swak (4.4%) vs. Scan 2go (5.2%) / The Batman (6.9%)/ Super Book (8.5%)  
Salamat Dok (3.9%) vs. Paddle Pop Dinoterra (11.7%) 
X-Men (4.2%) vs. Toriko (11.8%)  
Blade (4.5%) vs. Aha (8.9%)  
Matanglawin (6.5%) vs. Born To Be Wild (7.7%) 
Kapamilya Blockbusters 'Ratatouille' (13.4%) vs. Kapuso Movie Festival 'Horton' (11.2%)  
ASAP 19 (13.3%) vs. Sunday All Stars  (9.2%) / Asian Horror Stories 'Visible Secret' (8.2%)  
Luv U (10.9%) vs. I Bilib Featuring: Is It Possible? (6.4%)  
Buzz Ng Bayan (10.9%) vs. Startalk (5.4%)  
TV Patrol Weekend (13.1%) vs. 24 Oras Weekend (8.0%) vs. PLDT Home Tvolution Pba 2014 Commissioner's Cup (Live) (8.4%)  
Goin' Bulilit (16.6%) vs. Kap's Amazing Stories (14.4%) 
Home Sweetie Home (19.7%) vs. Pepito Manaloto Ang Tunay Na Kuwento (21.9%) 
Rated K Handa Na Ba Kayo? (22.1%) / Gandang Gabi Vice (19.1%) vs. Kapuso Mo Jessica Soho (20.3%) vs. Who Wants To Be A Millionaire (5.1%) / Wow Mali Pa Rin! (4.9%)   
Sunday's Best Binibining Pilipinas 2014 The Road To The Crown' (4.9%) vs.Imbestigador (12.5%) / Sunday Night Box Office 'Blitz' (7.2%) vs. Sunday Sineplex (4.3%) / Juan Direction (1.1%) / Pilipinas News Weekend (0.5%)
O Shopping (0.6%) vs. Diyos At Bayan (0.7%) vs. Demolition Job (0.4%)

 22 March 2014 Comparative   Total Philippines (Urban+ Rural)    RatingsData: ABS-CBN vs. GMA7 and TV5   
Source: Kantar Media / TNS
Sa Kabukiran (0.8%) vs. Kapwa Ko Mahal Ko (1.9%)  
Salamat Dok (2.7%) vs. Pinoy Md Mga Doktor Ng Bayan (3.7%)  
Swak Na Swak (3.2%) vs. Scooby-Doo! Mystery Incorporated (6.7%)  
Honey Watch Out (2.3%) vs. Super Book (9.3%)  
Sineskwela (2.8%) vs. Paddle Pop Dinoterra (12.9%)  
Avatar The Legend of Aang (4.4%) vs. Angry Birds Toons (13.4%)  
Teenage Mutant Ninja Turtles (5.0%) vs. Toriko (12.5%)  
Spongebob Squarepants (7.6%) vs. Tropang Potchi (7.6%)  
2013-2014 NBA Regular Season (Live) (8.8%) vs. Sarap Diva (7.7%) / Maynila (Larawan Ng Bansa) (9.0%)  
It's Showtime (19.4%) vs. Eat... Bulaga! (13.9%) / Felipe Gagubcob Vs Jake Bornea (9.2%) / Laban Ng Lahi Wbc Asian Boxing Council Super Featherweight C (9.2%) / Giovani Escanar Vs Jaymart Toyco (8.8%) / Dave Penalosa Vs Alem Robles (9.5%)  
Sabado Specials 'Shake Rattle Roll 13' (13.7%) vs. One Piece (6.0%)  
S.O.C.O. (A Scene Of The Crime Operatives) (13.8%) vs. Wish Ko Lang! (6.9%) vs. PLDT Home Tvolution PBA 2014 Commissioner's Cup (Live) (5.5%)
Failon Ngayon (20.5%) vs. 24 Oras Weekend (9.4%)  
TV Patrol Weekend (27.4%) vs. Picture Picture (14.6%)  
Bet On Your Baby (32.9%) vs. Vampire Ang Daddy Ko (18.0%) vs. Tropa Mo Ko Unli (4.3%)  
Wansapanataym 'Si Lulu At Si Lily Liit' (31.0%) vs. Magpakailanman (21.5%) vs. Celebrity Dance Battle (3.7%)  
MMK Ang Tahanan Mo 'Mikropono' (23.8%) vs. Celebrity Bluff (14.0%) vs. Killer Karaoke Pinoy Naman (2.1%)
The Biggest Loser Pinoy Edition Doubles (8.8%) vs. I-Witness The Gma Documentaries (8.6%) vs. Kaya. (1.6%) 
Banana Split Extra Scoop (3.9%) vs. Reporter's Notebook (6.0%) vs. Spinnation (0.4%)    
The Bottom Line With Boy Abunda (2.0%) / Sports Unlimited (1.1%) / O Shopping (0.5%) vs. Walang Tulugan With Master Showman (1.5%) vs. Pilipinas News Weekend (0.5%)

21 March 2014 Comparative   Total Philippines (Urban+ Rural)    RatingsData: ABS-CBN vs. GMA7 and TV5  
Source: Kantar Media / TNS
Kape't Pandasal (0.1%) / Matanglawin (Replay) (0.4%) vs. Alisto! (Replay) (0.5%)
Umagang Kay Ganda (3.5%) vs. Unang Hirit (3.1%) 
Kris Tv (5.4%) vs. Doraemon (7.4%) / Detective Conan (9.7%) / One Piece (10.9%)  
Mr Bean (6.6%) vs. Pokemon (11.7%)  
Yu-Gi-Oh! 5d's (7.3%) vs. Inuyasha (11.6%)  
Mr Bean (8.6%) vs. Flame of Recca (11.8%)  
Wansapanasummer 'Doggy Daddy Doggy' (11.7%) vs. Dragon Ball Z Kai (12.9%) /Kusina Master Sikreto Ng Experto (6.9%)  
The Singing Bee (16.9%) vs. Tunay Na Buhay (7.0%)  
Be Careful With My Heart (20.9%) vs. The Ryzza Mae Show (9.4%)  
It's Showtime (15.0%) vs. Eat... Bulaga! (13.0%)  
Kapamilya Blockbusters 'Pridyider' (12.6%) vs. Villa Quintana (11.8%) / Innamorata (11.1%)  
Galema Anak Ni Zuma (13.5%) vs. The Borrowed Wife (10.2%)  
Red Alert (9.5%) / My Girlfriend is A Gumiho (14.1%) vs. GMA Sinebabad 'The Classic Part 3' (6.1%)  
Annaliza (27.7%) vs. Paraiso Koy Ikaw (6.8%)  
TV Patrol (30.5%) vs. 24 Oras (14.8%) vs. Aksyon (4.5%) / Lets Ask Pilipinas (3.8%)
Dyesebel (31.9%) vs. Kambal Sirena (17.7%) vs. Confessions of A Torpe (4.4%)  
Ikaw Lamang (25.4%) vs. Carmela Ang Pinakamagandang Babae Sa Mundong Ibabaw (17.4%) vs. Pldt Home Tvolution Pba 2014 Commissioner's Cup (Live) (7.8%) 
The Legal Wife (16.3%) vs. Rhodora X (14.3%) 
Aquino & Abunda Tonight (9.5%) / The Biggest Loser Pinoy Edition Doubles (6.1%) vs.Bubble Gang (10.5%) vs. Astig Sa Sports Walang Tsamba (2.8%) / Pilipinas News (1.4%) / Reaksyon Kasama Si Luchi Cruz-Valdes (0.7%)
Bandila (2.9%) vs. Saksi Liga Ng Katotohanan (4.2%) vs. Pldt Home Tvolution Pba 2014 Commissioner's Cup (0.4%)
Banana Nite (1.8%) / O Shopping (0.5%) vs. The Medyo Late Night Show With Jojo A. (1.3%)

20 March 2014 Comparative   Total Philippines (Urban+ Rural)    RatingsData: ABS-CBN vs. GMA7 and TV5  
Source: Kantar Media / TNS
Kape't Pandasal (0.2%) / TNT Tapatan Ni Tunying (Replay) (0.7%) vs. Born To Be Wild (Replay) (0.7%)    
Umagang Kay Ganda (3.1%) vs. Unang Hirit (2.9%) 
Kris Tv (5.6%) vs. Doraemon (6.1%) / Detective Conan (8.0%) / One Piece (9.3%)  
Mr Bean (7.9%) vs. Pokemon (10.4%)  
Yu-Gi-Oh! 5d's (6.6%) vs. Inuyasha (11.0%)  
Mr Bean (8.0%) vs. Flame Of Recca (11.7%)  
Wansapanasummer 'Teachers Pest' (11.7%) vs. Dragon Ball Z Kai (12.3%) / Kusina Master Sikreto Ng Experto (6.5%)  
The Singing Bee (16.3%) vs. Tunay Na Buhay (6.8%)  
Be Careful With My Heart (17.8%) vs. The Ryzza Mae Show (9.2%)  
It's Showtime (14.0%) vs. Eat... Bulaga! (12.4%)  
Kapamilya Blockbusters Da Best In Da West 2 (12.1%) vs. Villa Quintana (11.0%) vs. Innamorata (10.8%)  
Galema Anak Ni Zuma (12.3%) vs. The Borrowed Wife (10.3%)  
TNT Tapatan Ni Tunying (9.4%) / My Girlfriend Is A Gumiho (13.0%) vs. GMA Sinebabad 'The Classic Part Ii' (6.3%)  
Annaliza (25.0%) vs. Paraiso Koy Ikaw (6.8%)  
TV Patrol (29.5%) vs. 24 Oras (14.1%) vs. Aksyon (3.5%) / Lets Ask Pilipinas (4.0%)
Mars Ravelo's Dyesebel (33.1%) vs. Kambal Sirena (18.9%) vs. Confessions of A Torpe (4.0%)  
Ikaw Lamang (29.3%) vs. Carmela Ang Pinakamagandang Babae Sa Mundong Ibabaw (19.8%) vs. Obsession (2.2%)  
The Legal Wife (18.5%) / Aquino & Abunda Tonight (10.2%) vs. Rhodora X (16.8%) vs. Kaya. (1.7%) / Bigtime (1.4%)
The Biggest Loser Pinoy Edition Doubles (6.9%) vs. A 100-Year Legacy (10.9%) vs. Pilipinas News (1.1%)
Bandila (3.6%) vs. Saksi Liga Ng Katotohanan (4.9%) vs. Reaksyon Kasama Si Luchi Cruz-Valdes (0.6%) / Showbiz Police Una Sa Eksena (Replay) (0.4%)
Banana Nite (1.9%) vs. Alisto! (2.6%) vs. T3 Reload Balita't Serbisyo Ora Mismo! (Replay) (0.2%)
O Shopping (0.5%) vs. The Medyo Late Night Show With Jojo A. (1.1%) 

ABS-CBN RULES NATIONWIDE RATINGS IN FEBRUARY

ABS-CBN Corporation remains to be the undisputed TV network in the country as more Filipinos in both urban and rural homes watched its programs in February, hitting an average national audience share of 45%, or a 13-point lead over GMA’s 32%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also maintained its leadership in key territories across the country. In Balance Luzon (all areas in Luzon outside Mega Manila), ABS-CBN's audience share increased by two points to 47% in February from 45% in January, or a 12-point lead over GMA’s 35%. The network, meanwhile, continues to dominate Visayas and Mindanao scoring an average audience share of 58% in both areas vs rival’s 22% and 21%.

In the previous month, ABS-CBN’s Primetime Bida (6PM-12MN) also proved to be the network’s strongest time block with an average audience share of 49%, or 19 points higher than GMA’s 30%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

“Honesto” remains to be the most-watched program in the country in February and continues to rule weekday programming with a national TV rating of 32.6%. It is followed by “Wansapanataym” (30.3%), which is the number one program on weekends.

“TV Patrol” is still the most-watched newscast in the country with a national TV rating of 29.5% or more than double the rating of rival “24 Oras” with only 14.3%.

Overall, ABS-CBN swept nine out of the top ten most-watched programs in the country including “Got to Believe” (29.9%), “MMK” (29.1%), “Bet on Your Baby” (28.1%), “Annaliza” (23.6%), “Rated K” (22.2%), and “Home Sweetie Home” (22%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN FEBRUARY 2014 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	45%
2	GMA	32%
3	TV5	10%
Source: Kantar Media

TABLE 2.  BALANCE LUZON TOTAL DAY TV VIEWERSHIP IN FEBRUARY 2014 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	47%
2	GMA	35%
3	TV5	8%
Source: Kantar Media

TABLE 3. TOTAL VISAYAS TOTAL DAY TV VIEWERSHIP IN FEBRUARY 2014 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	58%
2	GMA	22%
3	TV5	9%
Source: Kantar Media

TABLE 4. TOTAL MINDANAO TOTAL DAY TV VIEWERSHIP IN FEBRUARY 2014 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	58%
2	GMA	21%
3	TV5	10%
Source: Kantar Media

TABLE 5.  PRIMETIME (6PM-12MN) TV VIEWERSHIP IN FEBRUARY 2014 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	49%
2	GMA	30%
3	TV5	8%
Source: Kantar Media

TABLE 6.  TOP 15 PROGRAMS IN FEBRUARY 2014 (NATIONAL HOMES)

RANK	CHANNEL	TITLE	RTG%
1	ABS-CBN	HONESTO	32.6
2	ABS-CBN	WANSAPANATAYM	30.3
3	ABS-CBN	GOT TO BELIEVE	29.9
4	ABS-CBN	TV PATROL	29.5
5	ABS-CBN	MMK ANG TAHANAN MO	29.1
6	ABS-CBN	BET ON YOUR BABY	28.1
7	ABS-CBN	ANNALIZA	23.6
8	ABS-CBN	RATED K	22.2
9	ABS-CBN	HOME SWEETIE HOME	22.0
10	GMA	KAPUSO MO, JESSICA SOHO	20.7
11	GMA	PEPITO MANALOTO	20.4
12	ABS-CBN	BE CAREFUL WITH MY HEART	19.0
13	ABS-CBN	THE LEGAL WIFE